Schelley is a seasoned researcher and technologist with 25+ years of professional experience.

She specializes in fielding research specifically for engineering and design teams. These stakeholders often need to better understand specific technical B2B audiences, including habits and practices, pain points and gaps and reactions to new workflows and low-, mid- and / or high-fidelity UX screens.

Research expertise includes:

• Mixed methods

• Generative

• Evaluative

• Market research

• Compete

Schelley to selects the methodology that best maps to the research objectives and questions, whether exploratory, jobs-to-be done, usability, card sorts, tree testing and / or many others. Similarly, moderated, unmoderated and AI moderated interviews all have a place and method used needs to map to research objectives and questions.

Her career spans agency and in-house. She has worked with many tech leaders, including Google, Amazon, Microsoft, Intel, Meta, Intuit, Sony and Nintendo.

Most recently, Schelley was a contract UX Researcher at Microsoft in the Azure organization, where she collaborated closely with engineering and design on Azure Arc Jumpstart, a workload configuration and deployment toolchain service and Kubernetes developer tools.

Schelley also worked at Known, managing the Business to Business (B2B) qualitative research practice with clients including Google, Amazon / AWS, Meta, Microsoft and Intuit.

Prior, she worked at Microsoft as a Product Planner in the Office org, before stepping into PM roles, first as an ecosystem PM managing OEM partner engineering Windows device engineering investments, then as a feature PM on account.microsoft.com.

Schelley began her research career at IDC as an analyst, growing the gaming research practice from two annual reports into a syndicated research service with 25+ annual reports and 20+ clients.