Schelley is a seasoned researcher and technologist with 25+ years of professional experience.

She specializes in fielding research for engineering and design stakeholders. These groups often need to understand specific technical B2B audiences, including habits and practices, pain points and gaps and usability feedback to new workflows and UX screens.

Research expertise includes:

• Generative

• Evaluative

• Market research

• Compete

Schelley works closely with clients to select the methodology that best maps to the research objectives and questions, whether exploratory, jobs to be done, usability, card sorts, tree testing and / or others. Moderated, unmoderated and AI-moderated interviews all have a place.

Her career spans agency and in-house. She has worked with many tech leaders, including Google, Amazon, Microsoft, Intel, Meta, Intuit, Sony and Nintendo.

Most recently, Schelley was a contract UX Researcher at Microsoft in the Azure organization, where she collaborated closely with engineering and design on Azure Arc Jumpstart, a workload configuration and deployment toolchain service and Kubernetes developer tools.

Schelley also worked at Known, managing the Business to Business (B2B) qualitative research practice with clients including Google, Amazon / AWS, Meta, Microsoft and Intuit.

Prior, she worked at Microsoft as a Product Planner in the Office org, before stepping into PM roles, first as an ecosystem PM managing OEM partner engineering Windows device engineering investments, then as a feature PM on account.microsoft.com.

Schelley began her research career at IDC as an analyst, growing the gaming research practice from two annual reports into a syndicated research service with 25+ annual reports and 20+ clients.