How Hypex Helps
Hypex works with you—UX Researcher, Market Researcher, Insights Leader—through the research life cycle, from inception to stakeholder reviews, and beyond.
Project Definition
Let’s be real: launching a project without research objectives / questions is a potential disaster. This crucial first step lays the foundation on which to build every component.
Materials
Hypex will work with you to create the project materials / artifacts, including: testable hypotheses; a concise screener for qualifying the right candidates; a discussion guide that puts the candidate at ease but does not shy away from the tough questions; stim; and a story-driven artifact(s).
Recruit
Candidate quality makes or breaks a project. Hypex identifies and recruits exceptional candidates with perspectives and experience relevant to the topic at hand, yielding crucial and impactful data. Each candidate is thoroughly vetted to ensure that they are who they say they are.
Gather Data
Data—lots of data—is collected during fielding. Hypex moderates all interviews, striking a careful balance between sticking to the script and taking time to dig into conversation threads that promise to yield new insights. Hypex actively monitors all AI moderated and unmoderated interviews.
Discussion guides are never fixed, evolving to capture emerging topics.
You should 100% attend the interview from the backroom - this is your time to listen and understand. Ask additional questions via the chat.
Hypex will continually discuss emerging findings with you during this stage. You will always be in the know.
Analysis, The Story
An almost overwhelming amount of data is collected.
Good news: analyzing the data and building the story is fun.
Analysis involves numerous interrelated steps pulling together multiple threads. Already, emerging findings suggest key themes. But data gets missed or doesn’t necessarily emerge without taking a step back to view the complete picture.
To get there, Hypex reviews and codes the data, uncovering additional and more subtle pieces. Findings are mapped to research objectives. Questions identified in the project definition stage are answered. Hypotheses are proven or disproven.
Hypex seeks to elevate findings. Market trends and compete are injected into the analysis. Findings from previous studies are synthesized.
This phase builds out comprehensive and strategic results, providing Hypex with the story building elements.
Artifacts
Your stakeholders likely represent different groups, including engineering, design, marketing, leadership. Hypex recognizes that the artifacts may need to vary by audience. Your engineers may best appreciate artifacts that dive deep into the data. Execs require a concise view of the most critical details. Other roles desire something in the middle.
Hypex will work with you to design the best artifact, or artifacts, for your target audience. These will be created in alignment with your organizational formats, whether a deck, a written report, a 6-pager with n Appendix pages or a Microsoft HITS report, among others. More creatively, podcasts and sizzle reels can be created.
Project Leadership
Through every step of this life cycle, Hypex will make sure that you are always in the know. You will never be left in the dark.
Expect weekly project syncs to discuss all things project related (plus other fun topics, such as our latest travels or the funny pet story), regular updates and many messages - Slack, Teams, Chat, text - however your prefer. Communication can be scaled up or down, depending on your needs.
Beyond the Project
Hypex can be an asset once the project has been completed through strategic partnership and thought leadership. It can help build momentum and drive outcomes.