How Hypex Helps
Hypex works with you—UX Researcher, Market Researcher, Insights Leader—through the research life cycle, from inception to stakeholder reviews, and beyond.
Project Definition
Let’s be real: launching a project without research objectives / questions has the potential to become one that falls off the rails. This is a crucial first step, laying the foundation on which to build every component—methodology, hypothesis, screener and discussion guide—just some of the many required for success.
Materials
Hypex will work with you to create the project materials / artifacts, including: testable hypotheses; a concise screener for qualifying the right candidates; a discussion guide that is welcoming enough to put the candidate in the right frame of mind while not shying away from the tough questions; stim; and a story-driven report(s).
Recruit
Candidate quality makes or breaks a project. Hypex identifies and recruits high quality candidates with perspectives and experience relevant to the topic at hand, yielding crucial and impactful data. Each candidate is thoroughly vetted to ensure that they are who they say they are and not using AI to fill in the answers.
Gather Data
Data - lots of data - is collected during fielding, via either moderated, AI moderated or unmoderated interviews. Hypex moderates all moderated interviews, striking a careful balance between sticking to the script and taking time to dig into conversation threads that promise to yield new insights. All AI moderated and unmoderated interviews are actively monitored.
Discussion guides are never fixed, rather evolve to capture new findings or dig into areas of exploration.
You should 100% attend the interview from the backroom - this is your time to listen and understand. Ask additional questions via the chat - Hypex will work your questions into the conversation.
Hypex will continually discuss emerging findings with you during this stage. You will always be in the know.
Analysis, The Story
An almost overwhelming amount of data is collected.
Good news - analyzing the data and building the story is the most fun part of any research project.
Analysis involves numerous interrelated steps that pull together multiple threads. Already, emerging findings suggest key themes. But data gets missed or doesn’t necessarily emerge without taking a step back to view the complete picture.
To get there, Hypex reviews and codes the data, uncovering the additional, often more subtle, pieces. Findings are mapped to research objectives, and questions identified in the project definition stage are answered. Hypotheses are proven or disproven, and the how and why addressed.
Hypex seeks to elevate findings. Market trends and compete are injected into the analysis. Findings from previous studies are synthesized.
This phase builds out comprehensive and strategic results. This phase ends, and Hypex has the elements required to build the story.
Artifacts
Your stakeholders likely represent different groups, including engineering, design, marketing, leadership. Hypex recognizes that the artifacts, really those components that tell the story, may need to vary by audience. Your engineers may best appreciate artifacts that dive deep into the data. Execs require a concise view of the most critical details. Other roles desire something in the middle.
Hypex will work with you to design the best artifact, or artifacts, for your target audience. These will be created in alignment with your organizational formats, whether a deck, a written report, a 6-pager with n Appendix pages or a Microsoft HITS report, among others. More creatively, podcasts and sizzle reels can be created.
Project Leadership
Through every step of this life cycle, Hypex will make sure that you are always in the know. You will never be left in the dark.
Expect weekly project syncs to discuss all things project related (plus other fun topics, such as our latest travels or the latest funny pet story), regular updates and many messages - Slack, Teams, Chat, text - however your prefer. Communication can be scaled up or down, depending on your needs.
Beyond the Project
Hypex can be an asset once the project has been completed through strategic partnership and thought leadership. It can help build momentum and drive outcomes.